If you send out promotional emails (i.e. you do email marketing), being ignored by your subscribers is the worst thing that can happen to you. Your contacts inboxes are more crowded than ever, so your email’s subject line really has to stand out and be enticing to open.
Sending an email containing a discount or coupon is the perfect way to promote your products; and it’s by far the most effective way of enticing your subscribers to take action. Another great way to boost sales is by instilling confidence using client testimonials or complimentary articles about your business from a reputable media source.